Why a plain cross

People ask why our mark is just a cross. No crest, no animal, no initials. Here is the honest answer.

The oldest shape in Europe

Walk any old road in Europe and you will pass one: a stone cross at a crossroads, a cross carved over a door, a cross on a mountain summit. For centuries it was how people marked a place — a waypoint, a boundary, a point you could find again. We liked that idea more than any logo we drew.

A plain Latin cross, with one detail

Our cross is the plain Latin form: a tall upright and a crossbar set high. It has one small detail most people never notice — the lower corner of the right arm is cut at 45°. It is there on every label, every patch and every embroidery. If you see the cut, you know it is ours.

A mark, not a message

We are a clothing brand, not a movement. The cross on our pieces is about where things are made to be worn — old streets, cold mornings, long walks — not about telling anyone what to think. It is a mark of origin, used quietly.

Why it stays small

On most pieces the cross is a small woven patch or a tone-on-tone embroidery. We would rather you notice the cut of a jacket first, and the mark second. The one exception is the Templar Balaclava, where the cross is the whole design.

Read more about the coordinates that go with it in 50°N · 10°E, explained.