50°N · 10°E, explained
Every born native label carries two numbers: 50°N · 10°E. They are not a product code. They are a place.
Where it is
The point where the 50th parallel north crosses the 10th meridian east lies in northern Bavaria, Germany, in the low hills of Lower Franconia. It is roughly the middle of the European continent — not exactly, because "the centre of Europe" depends on how you measure it, and several towns claim the title. We did not want a title. We wanted a round, simple pair of numbers in the middle of the map.
Why coordinates instead of a slogan
A slogan tells you how to feel. Coordinates just tell you where. We think good clothes should work the same way: no big claims, just something solid you can rely on. The numbers are a fixed point — the same on every piece, every season.
How to read them
- 50°N — fifty degrees north of the equator. The same latitude runs through Frankfurt, Prague and Kraków.
- 10°E — ten degrees east of the prime meridian at Greenwich.
Put them into any map app and you will land in a quiet field. That is about right.
Designed in Europe
Our pieces are designed in Europe and made with production partners. The real country of manufacture is always on the care label — the coordinates are about the idea behind the brand, not a claim about the factory.
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